Coca-Cola required an inspirational presentation to be shown at their global conference in Buenos Aires. The conference was to be the grand unveiling of their bold new branding move away from just a red and white brand towards a more bright and colourful one.
I was required to create the concept for the presentation as well as research its content and then design it all whilst including their key brand messages.
The final solution was to create a scrolling flash animated digital timeline that looked at great innovators from history and applied their learnings to the Coca-Cola brand. Visually, the presentation style evolves from the familiar red and white of Coca-Cola towards a more colourful, optimistic future.
The client absolutely loved the final solution and ended up printing sections of the timeline as large banners to dress the venue.