Echo Falls required a campaign that would take the essence of their 'Unscripted Moments' ATL activity but make it more relevant to a live audience.
I came up with the concept of urging festival goers to 'Take the Moment' and designed a supporting look and feel for the pitch winning response. The look was made from colour shards that converge to reference the full spectrum of colours present in the Echo Falls wine range. The directional blocks suggested the movement, reflection and sparkle that you would associate with a night out.
Post pitch I then developed full guidelines for this identity and supporting promotional materials. The main live event was the Echo Falls Social Boutique for which I concepted and designed all materials and this went live at Bestival on the Isle of Wight.