After 10 years in the business the events and experiential agency ITCH wanted to update their identity to reflect their more 'grown up' status. The identity was required to create stand out against their competitors and allow them to have a unique voice in the marketplace.
ITCH had a rich archive of imagery from all their past events that was not being used but seemed to capture a lot of the energy and vibrancy of the space they operate within. From this starting point I developed a bold logotype that stood out on its own, had a flexible colour palette but also worked alongside the core imagery. The additional 'pointer' element that made up part of the main logotype was also created to have a further life as a device for displaying any statements the agency wanted to make.
I then fully implemented this identity through brand guidelines, credentials, internal branding and stationery, merchandise for use on site, internal presentation templates and oversaw the creative direction for all digital elements including their website.