The brief was to design a new crest for the Norweigan Football Federation (Norges Fotballforbund or NFF). The new identity needed to demonstrate the strength and unity between all levels of football in Norway from Grass roots through to Semi Professional and Elite.
The process involved coming up with various creative routes and concepts to promote the idea that would then inform the final identity. The developed route showcased a 'Uniting Thread' that bound together all elements of Norweigan Football and showed how this collective link promoted strength as an organisation.
I then developed the final logotypes and wordmarks and a supporting brand style guide to set out not just the guidelines of correct usage, but also to inspire a direction for the brand moving forward.