The brief was to come up with a concept for a large party at the World Mobile congress to be held in Barcelona that would celebrate and showcase the Android brand.
I came up with a concept and name for the event and then designed a visual system to demonstrate how the space would be branded and signposted.
The Android character has quite a quirky personality and it was important that this was apparent in the solution. I came up with the idea of 'Headspace' which allowed the party to focus on all the fun and crazy products and ideas that were going on inside the Androids head.
The signage system was a visual interpretation of that concept whereby a series of hexagons would emanate from the core logo suggesting thoughts of the Android. Through mixing more functional messages with fun quirky ones the identity retained the ability to be relevant, surprising and fun.