Asahi Super Dry is Japan’s No.1 beer. It has a complex taste profile which needed explaining to a global audience.
Working with Purple Creative I developed a series of designs that would educate and visually explain the concept of ‘Karakuchi taste’. A taste experience that at once can be both Super Refreshing and Super Dry. As a super premium product, the final look needed to be refined, impactful and deliver clear brand differentiation for Asahi.
