The global pandemic of 2020 forced a rethink on how many brands were going to communicate with their audiences in the absence of being able to attend physical events. Ericsson were no different and after cancelling their headline appearance at Mobile World Congress they were looking to connect and engage with their key audiences virtually.
Working closely with Lively, a pitch win led to a year long series of global digital events that all required me to develop unique creative solutions, visual identities, guidelines and strategies that could be delivered and stand out despite huge global restrictions.
