Glenfiddich Whisky required a visual refresh to change perceptions of their brand. Often perceived as traditional, they were seeking a more luxurious and refined look to better represent their maverick spirit.
This was a large project undertaken with Purple Creative. I helped to develop a new brand world that included initial concept generation and visualisation, then defining and creating the graphic elements that made up the new brand world with supporting guidelines for these. I then showed how all these elements were to be applied across print and digital, beauty imagery, gift packs and 3D environments.
