After a year-long competitive pitch, iris won the contract to create the London 2012 Olympic and Paralympic mascots – Wenlock and Mandeville. My involvement in the initial pitch was to create detailed visuals to demonstrate how the basic forms of these mascots could be customised to appeal to a wide and varied audience.
Once we had won the pitch I was then fully involved as part of a core team of four to design and create all the mascot assets for use by the London Olympic Committee (LOCOG). The assets were then used across every single Olympic communication relating to the mascots including all the merchandise that was produced.
All mascots were developed to be performing every Olympic sport as well as non-sport, seasonal and celebrity poses in both 3D and 2D vector formats. I also designed the wordmarks 'Wenlock' and 'Mandeville' that accompany each mascot.
As you can imagine, this was a huge project for such a small team to complete and there were lots of unique challenges which meant it took us the most part of 2010. We had a lot of fun bringing the mascots to life and we're extremely proud of what we've created.
I have shown Mandeville here - please refer to the menu to see Wenlock versions.