This campaign for Marmite went live at election time and played on the rivalry between two fictional parties – The Love Party and The Hate Party. The brief was to support the ATL campaign and produce a door drop for both parties and a supporters pack for The Love Party.
I worked alongside a creative team and when the concepts were agreed I directed the shoot for both the party leaders and developed the designs for all the materials. The Love Party communications were printed on tactile recycled stocks whilst those for The Hate Party had a distinctly environmental unfriendly glossy feel to help reference the relative values of each party.
