The M&G garden at the Chelsea flower Show was a vision of a garden created from a disused Maltese limestone quarry. It won best in show and delivered a stern message about the vulnerability of Malta’s natural landscapes and resources.
I designed the supporting graphic identity for M&G that would convey a sense of the key features of the garden and promote it at the show. After developing initial concepts which looked at the geometric and in parts austere nature of the design, a final design was selected.
The approved design utilised the geometric symmetry of the stonework and a visual reclamation of the land by the plants that grew up around it.