Polkadot is a blockchain platform and cryptocurrency who are the pioneers of Web3. Their aim is to decentralise the web and put the power back in the hands of the user.
Decoded is their annual global hybrid event that brings the community together and empowers them to shape the future of Web3. Over two days, physical events were held in four major cities from Berlin to Buenos Aires with streamed content accessible to the community right across the world.
My role was to develop a concept, core identity and graphic toolkit that could be used by all the different territories to develop consistent communications that would all make sense when viewed together at the event.
The circular elements linked back to the ‘dot’ present in the Polkadot brand creating an ownership for the event. These elements then became a window into an exciting world of content that would combine in unusual and interesting ways. This visually showed the Web3 community and it’s shared ideas coming together in one place.
