The Royal Horticultural Society (RHS) were looking for an updated branding system that would more closely reflect their brand values and promote their Gardens with a consistent visual language.
A variety of logo systems were explored and then applied to various concept posters to demonstrate the breadth of the idea, flexibility of assets as well as the capability to adapt to different seasons.
The designs focused on striking photography and bold typography that reflected the vibrant colours and natural beauty of the plants, trees and flowers that can be found throughout the seasons in RHS gardens.
