With Cannes Lions being a key event for the creative industry, Twitter wanted to create a buzz and showcase their LIVE product offering in this unique environment.
After developing a pitch winning response working with the team at ITCH, I then led the creative development of all the branding to be used across #TwitterBeach (The main event space on the Croisette) and #TweetSuite (The networking area in a nearby hotel).
As well as designing all the branding, I developed concepts and a style guide for the design of the spaces themselves as well as the individual product demonstration areas to showcase products such as Periscope, Scratchreel and Vines/Gifs.
The core concept was to demonstrate Twitter as the LIVE connection to culture at Cannes - a relaxed space where you could explore your personal passions (music, sport, movies, fashion) and see how Twitter products can connect you more closely to them. Central to this was the Live Studio on #TwitterBeach which created and displayed relevant LIVE content throughout the festival.