The brief was to develop some new identities for the national football teams of Norway and Andorra.
For the Norweigan Football Federation (Norges Fotballforbund or NFF). The new identity needed to demonstrate the strength and unity between all levels of football in Norway from Grass roots through to Semi Professional and Elite. The developed route showcased a 'Uniting Thread' that bound together all elements of Norweigan Football and showed how this collective link promoted strength as an organisation.
For Andorra - a tiny country and a footballing minnow they have limited resources and low recognition in the world of international football. A new identity was required to boost their public profile and to start the process of moving upwards a new crest was developed to appear on the national shirt and ultimately across all of their communications going forward.
Final logotypes, wordmarks and a supporting brand style guide were developed for both projects to set out not just the guidelines of correct usage, but also to inspire future direction.
